May 10, 2022
On today’s show, Liz talks to Geraldine Keogh, the Bien Lady. Geraldine is in the chocolate business, but she didn’t start in that business—nor in food at all. As a young mom, Geraldine ran a preschool primarily so she had a place for her own kids. After she grew and sold that business, she teamed up with local friends as part of a dessert catering business.
Within a year, she was running the business with her daughter and looking for ways to expand. They started to produce chocolate truffle centerpieces referred to as Biens Chocolate Centerpieces—a big hit among her local customers. But, as Geraldine describes it, both she and her daughter have ADD and the ideas on what to do with Biens just kept growing.
Today, Geraldine and her daughter have built a national dropship business for Biens, as well as continuing their local work with the Dessert Ladies. And she’s not done yet with her expansion plans. If you’ve ever thought about running your own business, you will love Geraldine’s story of determination and ambition.